Name Your Brand Like a Pro (and Make Sure It’s Legally Yours)
Get my Free Ultimate Naming Guide — the insider checklist that shows you how to choose a name that’s memorable and actually protectable.
📘 What’s Inside the Free Guide:
This isn’t another fluffy branding checklist. It’s your legal roadmap to picking a strong, ownable name — the kind that passes trademark review and sets your brand up for long-term success.
Inside, you’ll discover:
✅ How to know if your dream name is legally available (before you spend a dime on branding)
✅ The 5 categories of names — and which ones get real trademark protection
✅ Red flags that instantly make a name un-trademarkable (and how to avoid them)
✅ The step-by-step process to test your name like a pro — including what to check on Google, social media, and the USPTO database
✅ What to do next once you’ve found a name that passes the test
You’ll walk away with clarity, confidence, and a strategy to protect your brand from day one.
💡 Why This Matters
Every year, thousands of entrepreneurs are forced to rename their businesses because they didn’t realize their “perfect” name was never legally protectable.
You’ve worked too hard to build your brand to lose it over a technicality.
This guide helps you make sure your name is yours — so you can build your business on a foundation you actually own.
Enter your email below to get instant access to the Free Naming Guide.
You’ll also receive exclusive tips from me — Michelle Lynn, trademark attorney and founder of The Leaguelle — to help you protect your brand and grow with confidence.
Hi, I’m Michelle Lynn, a trademark attorney and founder of The Leaguelle, a modern law practice that helps entrepreneurs protect their brands with ease.
After running my own apparel brand for 10+ years, I know firsthand how confusing brand protection can feel. This guide is my way of simplifying that process — so you can move forward knowing your brand name is strong, unique, and legally yours.
Ready to go from idea to ownership?
Already have a few name ideas?
Book a Trademark Consultation and I’ll personally review your top choices to make sure they’re legally clear before you invest in branding.
The information provided on this webpage and in The Ultimate Naming Guide is for educational and general informational purposes only and does not constitute legal advice.
Accessing, downloading, or reading the guide — or otherwise interacting with any materials, forms, or communications available on this site — does not create an attorney–client relationship between you and The Leaguelle PLLC, Michelle Lynn, or any of its affiliates.
No attorney–client relationship will exist unless and until a written engagement agreement is signed by both you and The Leaguelle PLLC.
While efforts are made to keep information current and accurate, trademark laws and regulations change frequently, and the materials provided may not reflect the most recent legal developments. You should always consult a qualified attorney regarding your specific situation before taking legal action or relying on any information provided here.
By submitting your email or accessing any materials on this site, you acknowledge and agree that you have read and understood this disclaimer.